Orange Group has launched a new brand – IZZZI UP for its first 4* standard hotels, which are being built in both capitals.
The canonical image of IZZZI in blue became the basis of visualization and turquoise color was added, symbolizing freshness, novelty, innovation and forward movement. The word "UP" translates as rising up and reflects the Orange Group's desire for higher standards in the hospitality industry (as well as the next level of "stardom" of hotels). The concept of the new IZZZI is based on a conscious approach to travel, leisure and recreation, as well as the environmental friendliness of spaces and services provided.
The hotel in St. Petersburg, at 47 Gorokhovaya Street, is planned to be put into operation this year. Currently, work on the facade is in full swing, installation of engineering systems and rough work is being carried out. In February, the installation of internal ceilings will be completed and we will hand over the facade part. In March, we will perform the installation of the "zenith lantern" - the glazing unit of the courtyard.
The Moscow flagship, at 15 Sadovnicheskaya Street, will be opened in 2024. Now there is a dismantling of internal floors. The hotel will also be named IZZZI Up